How to Build a Content Distribution Strategy That Works
Learn how to build a content distribution strategy: pick channels based on audience behavior, set a 70/30 effort split, and track results with a template.
October 24, 2026
Library
All articles
127 playbooks and explainers, newest first. Filter by topic:
◆ Business Strategy◈ Decision Making▲ Marketing & Growth▦ Planning & Execution⬢ Frameworks & Tools● Leadership & Teams
Brand Positioning vs Product Positioning: The Difference
Brand positioning is the place you hold in a market. Product positioning is the case for one offer. Learn how they differ, align, and what breaks.
October 24, 2026
How to Run a Win/Loss Analysis: A Repeatable Process
A repeatable win/loss analysis process for small teams: who to interview, the questions to ask, how often to run it, and how to turn answers into action.
October 23, 2026
Customer Journey Map Template for Small Businesses
A fill-in customer journey map template for small businesses, from awareness to loyalty, plus a method to find and rank the friction points worth fixing.
October 23, 2026
Decision Brief Template for Teams: One Page, Real Alignment
Use this one-page decision brief template for teams to capture context, options, criteria, and a recommendation so the same decisions stop coming back.
October 22, 2026
Satisficing vs Maximizing Decision Making: Decide Faster
Satisficing means picking the first option that clears your bar. Learn when good enough beats optimal, and a simple rule to choose the right mode.
October 22, 2026
Inversion Thinking: How to Use It in Business Decisions
Learn how to use inversion thinking in business: map how a decision could fail first, find blind spots, and fix them with a worked example and template.
October 21, 2026
When to Change Your Business Strategy (and When Not To)
A diagnostic checklist to tell whether your strategy is broken or just needs more time, with a worked example, a scoring table, and common mistakes.
October 21, 2026
How to Stress Test a Business Strategy Before You Commit
Use assumption mapping and a red-team review to find fatal flaws in your strategy before you spend real money. Includes a worked example and template.
October 20, 2026
Build vs Buy vs Partner Decision Framework for Founders
Use a four-criteria framework to decide whether to build, buy, or partner. Score cost, speed, control, and risk, with a worked example and a scoring table.
October 20, 2026
How to Find a Niche Market for Your Business in 3 Steps
A 3-step process to find a niche market for your business where you hold structural advantages rivals can't copy, with a worked example and template.
October 19, 2026
Team Charter Template for Small Teams (That Gets Used)
Build a team charter for a small team in one 90-minute session. Get the key components, a copyable template, a worked example and facilitation tips.
October 19, 2026